• Shuddh Swad Traditional Bihari Thekua (Coconut Suji Magic) 250g pouch
  • 3 Pack (750g): three pouches of Shuddh Swad Traditional Bihari Thekua (Coconut Suji Magic)
  • 5 Pack (1250g): five pouches of Shuddh Swad Traditional Bihari Thekua (Coconut Suji Magic)
  • Traditional Thekua pouch with thekua, coconut, suji and wheat ears
  • Traditional Thekua pouch beside a stack of thekua – the original taste of Bihar
  • Shuddh Swad Coconut Suji Magic Thekua 250g pouch with thekua, coconut and wheat
  • Back of the Traditional Thekua pack showing ingredients, nutrition and no-preservatives benefits
1 7
Order for Chhath delivery in

Traditional Bihari Thekua

Traditional Bihari Thekua

Coconut Suji Magic

Rs. 299
Rs. 299 Rs. 599
50% off Sold out

Rs. 119.6 / 100 g

Choose your pack1 Pack (250g)

Delivery date

use IND25 to get a 25% flat discount.
  • Free delivery across India
  • FSSAI licensed

Classic Bihari thekua with wheat flour, suji and coconut. Made with desi ghee and hand-pressed in a wooden saancha: crisp outside, soft inside.

Read more

Some things don't need reinventing — they need to be made right. Our Traditional Thekua follows the recipe Bihari and Jharkhandi households have trusted for generations: whole wheat flour, coconut, suji, and desi ghee, hand-shaped and deep-fried until golden and crisp on the outside, soft within.

This is the thekua that shows up every Chhath Puja as prasad — the one aunties compare notes on, the one that tastes like home no matter how far from Bihar you are. We make it the same way, just without the guesswork on hygiene: no added preservatives, prepared in a clean, controlled kitchen, and packed the same day it's made.

Why you'll love it

  • Classic coconut-suji recipe — the flavor most people grew up with

  • Hand-shaped, so every piece has its own character

  • Deep-fried in ghee for that authentic crunch and aroma

  • Zero added preservatives — just real ingredients

  • Shelf life: 90 days when stored in a cool, dry, airtight container

  • Ships door-to-door, anywhere in India

Whether it's for Chhath Puja prasad, a festive gift box, or simply a snack that tastes like your grandmother's kitchen, Traditional Thekua is where Shuddh Swad started — and it's still our most-loved pack.

Available in: 1 Pack (250g) · 3 Pack (750g) · 5 Pack (1250g)

Ingredients & allergens

Ingredients: Whole wheat flour, suji, sugar, desiccated coconut, ghee, refined sunflower oil, cashew, almond, cardamom, fennel.

Contains: wheat (gluten), milk (ghee), tree nuts (cashew, almond) and coconut.

Vegetarian. Sweetened with sugar. The label on the pack is the final word on ingredients and allergens.

Storage & best before

Best before: see the date printed on the pack.

Keep in a cool, dry place away from sunlight and moisture. After opening, seal the pack or move the thekua to an airtight container.

Delivery & returns
  • Free delivery across India
  • Ships from Adra, West Bengal
  • Damaged or wrong item? Tell us within 2 days of delivery.

You get a tracking link by email and WhatsApp as soon as your order ships.

Track your orderShipping policyRefund policy

Legal & manufacturer info
Made by
Shuddh Swad Pvt. Ltd.
Adra, Near DVC More, West Bengal 723121, India
FSSAI Lic. No.
12825999001031
Net quantity
1 Pack (250g): 250 g · 3 Pack (750g): 750 g · 5 Pack (1250g): 1.25 kg
Best before
See the date printed on the pack
Country of origin
India
Customer care
+91 80163 80734
contact@shuddhswad.shop
Mon–Fri, 10am–6:30pm
View full details

  • Hand-pressed in saancha

    Every thekua is pressed by hand in a wooden mould, the traditional way.

  • Made with desi ghee

    Every batch is made with desi ghee, to a traditional Bihari recipe.

  • No palm oil · No preservatives

    We never use palm oil, and we add no preservatives.

Chhath Puja · 13–16 Nov

Thekua, the prasad in every soop

In Bihar, thekua fills the soop offered to the setting and rising sun at Chhath. Ours follows the recipe of Bihari homes.

Order by Wed, 4 Nov for delivery before Chhath.

Apna combo banao

Pick 2, 3 or 5 packs and mix flavours.

3 of 3 packs chosen

  • Coconut Suji
    1
  • Coconut Jaggery
    1
  • Coconut Elaichi
    1

Thekua Trio · 750 g

Coconut Suji + Coconut Jaggery + Coconut Elaichi Suji + Jaggery + Elaichi

Rs. 799 Rs. 1,799

Save Rs. 1,000 Rs. 106.5 / 100 g

View combo details

  • 5 stars: 30470 (80%)
  • 4 stars: 4499 (12%)
  • 3 stars: 1358 (4%)
  • 2 stars: 1303 (3%)
  • 1 star: 373 (1%)
R
Rahul Kumar

The taste was really nice. It felt like nostalgic

A
Anonymous

Too yummy!

A
Anonymous

No proper communications for order placed on 10.10.2026. On the site showing order cancelled by the seller and no refund or no communication at all.

Pathetic ***ked off service

S
Sunita Shinde
Packaging kharab

Delivery delay ki wajah se rating kam. Product kharab nahi tha lekin experience overall average raha.

M
Manoj Gaikwad
Nostalgic and crispy

My kids finished half the pack in one sitting. That’s the best review I can give. Ordering more for next month.

A
Abhishek Reddy
Perfect with evening chai

Perfect balance of sweetness and coconut. Feels homemade. Packaging is good and it stayed fresh for days.

D
Dhruv Qureshi
Absolutely delicious!

Had it with evening chai and it was pure bliss. Not too sweet, just right. Packaging was neat and product was fresh.

A
Aarohi Mirza
Will order again

Excellent product. The texture is just right – not hard, not soft. Flavour is pure. Worth the money.

R
Rajat Kalita
Loved by whole family

The quality is consistent. I’ve ordered thrice now and every time it’s the same good quality. Trustworthy brand.

S
Swati Hussain
Best thekua ever

Crispy, aromatic, and not overly sweet. Perfect companion for tea or coffee. Already placed another order.

S
Suresh Ghosh
Authentic Bihari flavour

Bought this for guests and everyone asked where I got it from. So proud to serve something authentic. Great job!

A
Anvi Srinivasan
Excellent quality

I was sceptical at first but this is genuinely good. Fresh, crispy, and the coconut comes through nicely. Great for tea time.

S
Salman Mukherjee
Divine snack

Took me back to my childhood in Bihar. Real traditional taste. Not oily or heavy. Will keep ordering.

S
Sanjay Venkatesh
Chai ke saath perfect

Bahut accha product. Taste authentic hai, bilkul Chhath wala feel. Packaging bhi theek thi. Sabko pasand aaya ghar pe Family ko pasand aaya.

R
Rahul Dutta
Crispy perfection

I was sceptical at first but this is genuinely good. Fresh, crispy, and the coconut comes through nicely. Great for tea time Better than market thekua.

S
Saanvi Jha
Liked it a lot

Very nice coconut flavour and perfect crunch. A little expensive compared to local shops but quality justifies it. Will buy again.

P
Payel Pathan
Delayed delivery

The packaging was so poor that half the contents were broken. Delivery also delayed. Overall bad experience.

S
Sohini Ghosh
Taste of home

Had it with evening chai and it was pure bliss. Not too sweet, just right. Packaging was neat and product was fresh.

P
Payel Patel
Crispy perfection

Reminded me of Chhath Puja at home. The suji and coconut combo is divine. Whole family loved it. Highly recommend.

D
Debashish Balaji
So addictive

Shared with neighbours and they all wanted the link. That’s how good it is. Will keep supporting this brand.

Z
Zoya Subramanian
Zabardast

Ekdum mast. Ghar ke thekua se competition de raha hai. Quality consistent hai. Phir se lene ka plan hai Recommend karta hoon.

S
Sunita Dutta
Packaging issues

Very disappointed with how it was handled. Late by a week and packaging was a mess. Product itself looked okay but experience was bad.

R
Riya Rathore
Nostalgic and crispy

The quality is consistent. I’ve ordered thrice now and every time it’s the same good quality. Trustworthy brand.

K
Kiara Rao
Taste badhiya

Taste bilkul accha hai, authentic. Bas packaging thodi crush ho gayi thi corner se, lekin andar ka product theek tha. Overall satisfied.

A
Anushka Kulkarni
Worth every rupee

Reminded me of Chhath Puja at home. The suji and coconut combo is divine. Whole family loved it. Highly recommend.

D
Debashish Tiwari
Kids finished the pack

This is exactly how my dadi used to make thekua. The coconut flavour is mild and perfect. Crispy outside, soft inside. Ordered second pack already.

K
Kunal Mukherjee
Would recommend

Nice snack for evenings. Family enjoyed it. Only deduction because it arrived a day late, but taste is excellent.

K
Kavita Das
Could be better

Flavour is okay, not exceptional. Delivery was slow. Expected better packaging for the price.

O
Om Phukan
Not happy with service

Very disappointed with how it was handled. Late by a week and packaging was a mess. Product itself looked okay but experience was bad.

A
Arjun Singh
Perfect for gifting

Took me back to my childhood in Bihar. Real traditional taste. Not oily or heavy. Will keep ordering.

D
Deepak Pillai
Delayed delivery

Product might be good but I can’t comment properly because the packet arrived completely crushed and late by 5 days. Very frustrating.

A
Advik Bose
Zabardast

Bahut accha product. Taste authentic hai, bilkul Chhath wala feel. Packaging bhi theek thi. Sabko pasand aaya ghar pe.

I
Imran Jadhav
Chai ke saath perfect

Chai time ka best companion. Coconut flavour clear hai bina overpower kiye. Worth the money bilkul.

A
Ansh Yadav
Will order again

Perfect balance of sweetness and coconut. Feels homemade. Packaging is good and it stayed fresh for days.

Good to know

Before you order

See all FAQs
Does it contain sugar?

Jaggery Thekua is sweetened only with jaggery, with no refined sugar. Traditional and Elaichi Thekua are sweetened with sugar.

Is it made with ghee?

Yes. Every batch is made with desi ghee, along with refined sunflower oil, as printed on the pack. We never use palm oil.

What allergens does it contain?

Wheat (gluten), milk (desi ghee), tree nuts (cashew, almond) and coconut. Our thekua is vegetarian, not vegan. The full ingredient and allergen list is printed on every pack.

How should I store it?

Keep it in a cool, dry place away from sunlight and moisture. After opening, close the pack or move the thekua to an airtight container. The best-before date is printed on every pack.

What does delivery cost? Can I pay on delivery?

Delivery is free on every order, across India. If Cash on Delivery is available for your order, you will see it at checkout, with any COD charge, before you place the order. Online payments are secure.

See all FAQs