Featured products
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SaleTraditional Thekua
Regular price Rs. 299.00Regular priceUnit price perRs. 599.00Sale price Rs. 299.00Sale -
SaleJaggery Thekua
Regular price Rs. 299.00Regular priceUnit price perRs. 599.00Sale price Rs. 299.00Sale -
Traditional Thekua 3 Combo
Regular price Rs. 799.00Regular priceUnit price perRs. 1,999.00Sale price Rs. 799.00Sale -
Jaggery Thekua 3 Combo
Regular price Rs. 799.00Regular priceUnit price perRs. 1,999.00Sale price Rs. 799.00Sale
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Shuddh Swad
The Story of a Flavorful Journey
Every great journey begins with a small step, and the story of Shuddh Swad is much the same. This isn't just a snacks brand; it's a dream – a dream to become India's finest snacks brand. Our goal is simple: to bring you high-quality, hygienic, and affordable snacks that you can enjoy every day of the year, without any worry.
A Young Dreamer
The hero of this story is a 16-year-old youth with a big dream in his heart – to inspire Indian children and youth to dream big and carve their own unique paths. The foundation of this journey was laid two years ago. One day, our founder saw a child yearning for "thekua" (a traditional snack) at a local shop. Curious, he asked his father if it was safe to eat. The answer was 'no' – it wasn't clean. Still, he tried it, only to fall ill the very next day. This incident opened his eyes and made him realize the importance of safe, clean food.
A vision, an inspiration.
The Chhath Puja Spark
Some time later, on the auspicious occasion of Chhath Puja – a festival celebrated with great fervor in Bihar and Uttar Pradesh – our founder received a packet of thekua from a friend. He loved its taste but noticed a problem: it was expensive and only available during the festival. A year later, he observed the same issues with other snacks like makhana (fox nuts) and banana chips – they were often unhygienic, costly, and not easily available year-round.
The taste of tradition, for every home.
The Birth of Shuddh Swad
This is where Shuddh Swad was born, starting its journey on Instagram. Why Instagram, you might wonder? With over 500 million active users, it's the perfect platform to connect with people who, like us, want better snacks. Our aim is to bring together everyone who faces these challenges and provide them with top-quality products at affordable prices, available anytime.
A new address for taste in the digital age.
More Than Just Snacks, A Movement
We are not just a brand; we are a movement to empower young Indians to dream big. None of this would be possible without you – our customers. Thank you for your love and support. We invite you to share the joy of Shuddh Swad by gifting our cookies and snacks to your friends and family.
Together, let’s enjoy the taste of tradition, hygiene, and affordability—all year long.
Our Core Values
These principles guide everything we do, from sourcing ingredients to serving our customers.