Welcome to Shuddh Swad, a snacks brand with a mission to become India’s best. We are dedicated to offering high-quality, hygienic, and affordable snacks that you can enjoy every day of the year.

Our journey started with a young dreamer—our 16-year-old founder—who believes in inspiring Indian kids and youth to chase big dreams and carve their own paths. It all began two years ago when our founder saw a child craving "thekua," a traditional snack, at a local shop. Curious, they asked their father if it was safe to eat. The answer was no—it was unhygienic. Still, they tried it, only to fall sick the next day. This experience opened their eyes to the importance of safe, clean food.

Then, during Chhath Puja—a festival celebrated widely in Bihar and Uttar Pradesh—our founder received a packet of thekua from a friend. They loved its taste but noticed a problem: it was expensive and only available during the festival. A year later, they saw the same issues with other snacks like makhana and banana chips—unhygienic, costly, and hard to find year-round.

That’s when Shuddh Swad was born on Instagram. Why Instagram? With over 500 million active users, it’s the perfect platform to connect with people who, like us, want better snacks. We aim to bring together everyone who faces these challenges and provide them with top-quality products at affordable prices, available anytime.

We’re not just a brand; we’re a movement to empower young Indians to dream big. None of this would be possible without you—our customers. Thank you for your love and support. We invite you to share the joy of Shuddh Swad by gifting our cookies and snacks to your friends and family.

Together, let’s enjoy the taste of tradition, hygiene, and affordability—all year long.