Story
The Story of Shuddh Swad
From a Simple Curiosity to a Nationwide Mission
A Dream Takes Root
Shuddh Swad isn’t just about snacks—it’s about a vision to transform India’s relationship with its traditional foods. At the heart of this vision was a 16-year-old dreamer, Jayanta, who believed that every young Indian should dare to dream big and create their own legacy. He wasn’t backed by wealth or investors—what he had was curiosity, love for food, and the courage to solve a problem many ignored.

The Spark of Curiosity
One day, Jayanta saw a child eating thekua at a street stall. Curious, he asked his father: “Papa, yeh kya hai? Mujhe bhi chahiye.” His father warned him: “Beta, yeh hygienic nahin hota, khaya toh tabiyat kharab ho jaayegi.” Like any stubborn child, Jayanta insisted until his father gave in. The next day, he fell sick—just as his father had predicted. That illness was a turning point. It made Jayanta realize how dangerous unhygienic food could be, and how badly India needed clean, safe traditional snacks.

A Widespread Problem
A year later, during Chhath Puja, Jayanta’s best friend and co-founder Kailash offered him a purchased packet of thekua. The taste was heavenly—but the price was too high, and it was available only during the festival. Soon, they noticed the same issues with other favorites like besan laddoo, makhana, banana chips. These snacks were unhygienic on the streets, overpriced in shops, or limited to specific states and seasons. Together, Jayanta and Kailash realized this wasn’t just one problem—it was a nationwide challenge that needed a solution.

The Birth of a Movement
That’s how Shuddh Swad was born—not in a corporate office, but through conversations between two friends. They chose Instagram as their launchpad—not just a platform, but a community of over 500 million Indians. Their vision was clear: deliver premium quality, hygienic snacks at fair prices, available all year, across India. Shuddh Swad became more than a brand—it became a movement to bring back India’s traditional flavors in a modern, healthy way.

Join Our Journey
Shuddh Swad is more than a brand—it is a movement to empower young India to dream big. This journey is fueled by your love and support. Together, let’s bring back the joy of traditional snacks—safe, hygienic, affordable, and available anytime, anywhere.
Explore Our Snacks